How to Sell Tickets for a Livestream Event

Julia EskinUpdated

Sell access to your EventLive event through your connected Stripe account. Viewers buy from the event page and use their purchase email to return.

Set up ticket sales

  1. Create your event in the EventLive app or Broadcaster Console. Check the date, time zone and number of days.
  2. Open Sell Tickets and connect Stripe. Choose Connect Stripe account to sign in to Stripe yourself. If the Stripe account belongs to someone else, for example your client, choose Copy link to connect Stripe and send them the link: they open it on their own computer or phone, sign in to their Stripe account and authorise the connection. They don’t need your EventLive login or to be with you. The link is for this event only and works for 14 days; copy a new one if it has expired. When it’s done, Sell Tickets shows Stripe account connected, and we email you which Stripe account now receives the ticket payouts. With a business account, you only do this once: see Use a Stripe account from another event.
  3. Choose your pricing method: a fixed/custom price, an existing Stripe price or a customer-chosen price.
  4. Configure the available options (they save automatically), then open the event page to review what buyers will see.
  5. Share the event link. Keep the ticketing privacy setting in place.

Confirming a Stripe account by email

Ticket payouts only go to a Stripe account connected with your own Connect Stripe account button or link, or one you confirm by email. If a Stripe account is connected with an expired link, or with a link from an older version of the EventLive app, we email you first. Open the email, check the Stripe account’s name and email, and choose Confirm payout account. Until you confirm, payouts don’t go to that account. If you don’t recognise it, ignore the email: nothing changes. Updating the EventLive app avoids this extra step.

Choosing a Stripe account that already receives the payouts of another of your events doesn't need this confirmation. We still email you the change.

Use a Stripe account from another event

With a business account, you don't have to connect Stripe again for every event. When an event isn't connected to Stripe yet, its Sell Tickets lists the Stripe accounts your other events already use, with how many events each one is used for. Choose one and it receives this event's ticket payouts straight away; then set your price as usual. To use a different account, choose Connect another Stripe account or Copy link to connect Stripe.

  • The account you choose only gets this event's ticket payouts. Your other events keep theirs.
  • A Stripe account your client connected with Copy link to connect Stripe is shown as your client's account and listed last, and we ask before using it, so you only choose it for that client's events.
  • If we can't tell whose account it is (for example, it was connected before October 2026), we ask before using it too.
  • The account holder and the admins on your team see this list. Editors and moderators don't open Sell Tickets.
  • We email you which Stripe account now receives the event's ticket payouts. When an admin on your team connects or chooses the account, the email says who.

Fixed-price ticket options

The options depend on your event settings. Additional packages are offered with fixed/custom pricing, not every pricing method.

  • Full-event or all-days access: access across the included event days. Replay depends on the host’s settings and recording availability.
  • Single-day access: for multi-day events, a selected day lasts 24 hours from that day’s scheduled start. Buying or joining late does not restart the period.
  • Replay: after the event, viewers can buy replay access if enabled. You can set a separate replay price; otherwise the event’s regular price applies.
  • Download: if offered, viewers can purchase a video download with their ticket. A selected-day download may cover only that day.

A Live-Only event does not offer online replay. If downloads are sold, a download-only purchase can still be available after the event.

Events with several rooms

If your event streams several stages, courts or rooms at the same time (multi-room events), set up tickets on the main event. In its Sell Tickets, choose how the rooms are sold. The options use your name for the rooms, for example courts:

  • One ticket for all courts (the default): one ticket covers every room, like a weekend pass for a tournament. Buyers switch rooms with the tabs on the event page and never pay twice.
  • Separate ticket per court: each room sells its own ticket. Set each room's price on that room's own Sell Tickets page. A room without its own price still uses the main event's ticket.

Rooms named Camera always share one ticket: cameras film the same moment from different angles, so their Sell Tickets has no separate ticket per camera.

A ticket works on one viewing device at a time across all the rooms it covers. A download bought with the main event's ticket covers the rooms' videos too.

Fees

Review the EventLive and Stripe charges. Where offered, you can pass a combined service and processing fee to buyers. See PPV Event Fees on EventLive.

Complimentary access

Add the guest’s email in Guest List & Invite to invite someone without a ticket purchase. Complimentary viewing does not automatically include a paid download.

Stripe promotion codes work only with eligible existing-price setups. Fixed/custom-price packages and customer-chosen pricing do not offer promotion codes; do not rely on a 100% coupon for those modes.

Returning viewers and additional purchases

Purchasers are added to the guest list. They should return with the purchase email and use that same email if buying another day or a download, so purchases can be combined.

A ticket is for one viewing device at a time. Opening it on another device can disconnect the previously connected device.

Troubleshooting

Check the event link, saved prices, Stripe connection and privacy settings. If we email you that ticket payouts now go to a Stripe account you don’t recognise, open Sell Tickets, choose Unlink and contact support. For access problems, confirm the purchase email and selected ticket/day. Contact support@eventlive.pro with the event link and issue; never send full card details.

If Stripe shows that EventLive’s access to your account was removed (for example after the account was closed or set up again), tickets can’t be sold through it, and Sell Tickets says so. We can’t turn that access back on from our side. Choose Connect Stripe account and sign in to Stripe: connecting the same account again restores EventLive’s access, or you can pick a different account. In older versions of the app, choose Unlink first, then Connect Stripe account.

Illustrated steps

Illustrated steps

Illustrated steps

Further reading

Still need help?

Chat with our support team, or email support@eventlive.pro.

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