As a funeral director, you are part of an industry undergoing many changes this year. Some traditions are coming to an end, and there are new ones you should explore to stay relevant.
Due to the current economy, families are becoming more conscious about their spending and looking for value in every aspect of their life.
This is why it's crucial to stay on top of what's going on in the industry and new trends to offer great value.
How to add value to your funeral home services
There are multiple ways to do this, but I will focus on the ones that are easiest to achieve for most funeral homes.
Grief Support and Counseling
You can provide counseling and support services to families during their grieving process, helping them find healing and closure. Focus on their emotional and psychological needs to differentiate yourself and show your commitment to the well-being of your clients.
Some funeral homes implemented daily emails, while others with more time at their disposal offer support groups. Opening spaces for conversation is the best thing you can do.
Don’t neglect their needs, and they’ll truly appreciate your support.
Offer a premium experience
Are you willing to be innovative? This is the perfect year to test your adaptability.
When the market seems to be slowing down, new ideas are what’s going to take to stay afloat.
One way to stay ahead of the curve is by offering services such as live streaming for the funeral service. You can reach family members wherever they are and bring comfort during a difficult time by providing a service like this.
Not only is it a good way to bring an extra source of revenue for the funeral home, but it’s also a proven way to increase the value for potential families.
Live streaming used to be complex, but it’s not anymore. You can get started with any smartphone or tablet, and a live streaming app.
Adapt to their needs: Make it unique
Families want to celebrate the life of their loved one in a way that truly reflects their personality. They want something that “agrees” with the person they’re saying goodbye to, and not a cookie-cutter funeral that feels like any other.
As a funeral professional, being aware of what they want is essential. It’s all you need to provide exceptional service.
You have the knowledge and experience to guide families through the funeral planning process and help them find the products and services that best fit their needs.
To provide value, focus on funeral personalization.
Offer non-traditional funerals and personalize the experience as much as you can. More sustainable funeral options as well as modern services are being sought after by many families.
By following some of these steps, I guarantee that you can meet the changing needs of your clients and remain relevant in 2023 and beyond.